Social Media Blog #6: Facebook Page Roles

by: Caroline Eaton

Last week we talked about Managing a Facebook page. One aspect of management is deciding who in your church or ministry has control of your page. I recommended keeping the number of managers small, between 1-3 people.

However, there are multiple page roles that Facebook allows you to fill. It is totally up to you how you want to delegate the management of your page. You can make everyone an admin, which gives them complete control, or create a hierarchy of roles.

I will explain each option so that you can make an educated decision. However, just because there are multiple roles does not mean you need to fill each one. I still highly recommend sticking to 1-3 total people who have access to managing the Facebook page as you are starting out.

To access your page roles, go to your Facebook page and click on “settings” in the far right corner of your page menu.

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Now a right-hand sidebar will appear. Click on “page roles,” which is the fifth element on the sidebar.

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This is where you can type in the names of anyone you want to have a role and decide which role they will have. When you are done, simply hit “save.”

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Here are the different roles:

1. Admin
“Can manage all aspects of the Page including sending messages and posting as the Page, creating ads, seeing which admin created a post or comment, viewing insights and assigning Page roles.”
How to use this role: This role is for anyone who you trust to have complete power over your Facebook page.

2. Editor
“Can edit the Page, send messages and post as the Page, create ads, see which admin created a post or comment, and view insights.”
How to use this role: This person can basically do anything the admin can do except add new roles. This is for someone you want to post to the page but not have complete control.

3. Moderator
“Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.”
How to use this role: This person can moderate over the activity happening on your page but does not post new content. This works if you want to have extra eyes on your page, but the role is not necessary.

4. Advertiser
“Can see which admin created a post or comment, create ads and view insights.”
How to use this role: This person simply creates ads for your page.

5. Analyst
“Can see which admin created a post or comment and view insights.”
How to use this role: This person only has access to the analytics of your page, which is something we will explain in a later post. Again, this role is helpful but not completely necessary.

As you can see, there are five different role options on Facebook, however, if you follow my advice and place no more than 3 people in charge, you will not fill each role. My suggestion is to have one admin and 1-2 editors on your page for now; however, you can play around with this and figure out what works for you.

If your page has high activity, you may also want to implement a moderator role. Advertiser and analytics are not necessary at this point.

I hope you found this post helpful and informative. Please respond with any feedback to dbennett@churchofgod.org.

Feel free to comment and explain how you prefer to use Facebook roles on your page.

2016-10-13T10:23:18+00:00 March 10th, 2015|Social Media|0 Comments