By Caroline Eaton
Welcome back, ministry leaders! Today, we’re diving deeper into the Facebook world and discussing how to use it effectively for your ministry. Specifically, we’re going to talk about quality content that reaches your viewers.
If you aren’t caught up, be sure to read our last two blogs about social media. We defined many terms that we will be using today, so be sure you are caught up in order to follow along!
Now, let’s get started. If your ministry has a Facebook page (which it definitely should!), you will want to share quality content that gets noticed by the people who have “liked” your page. Facebook has a system of rewards: the better the content, the more people it will reach.
Unfortunately, not everyone who “liked” your page will see what you are posting. That’s just how Facebook works nowadays. However, if you are consistently posting quality content that people engage with, Facebook will “reward” you, and more and more people will begin seeing your content on their newsfeeds.
So, what makes quality content? The big people at Facebook ask these questions before deciding what content is considered high quality:
- Is it timely and relevant content?
- Is this content from a source you would trust?
- Would you share it with friends or recommend it to others?
- Is the content genuinely interesting?
- Would people complain about seeing this content in their newsfeed?
You should also ask yourself these questions before posting any content on your Facebook page. Think specifically about the people who follow your ministry or are part of your church. What is the general personality of the group? What content would they share or recommend to friends?
Now let’s take this a step further. How can you consistently generate high-quality content that will engage your followers? Keep these tips in mind:
1. Photos are preferred over text alone. For example: if you would like to start a “verse-of-the-day” program from your Facebook page, I highly recommend that you choose a photo to go with your verse instead of simply posting the verse alone. When people scroll through their newsfeeds on Facebook they often quickly skip past text, but a photo will catch their eye. They may stop to read, share the verse or comment on the photo. To see an example of this idea, check out the DOE Facebook page, where our media coordinator shares a Bible verse with a photo once a week. (A tutorial about graphic designs will come later.)
2. Share photos of events. In case you can’t tell from the first point, Facebook loves photos in general. So instead of simply posting a status about how great your latest youth event was, be sure to take photos of the event (or have someone else take photos and send them to you). Then, when you want to post about how great it was, you will have photo evidence! This will not only engage the people who attended the event (Because who doesn’t like to see a photo of themselves?), but it will also make others who didn’t attend want to join in the fun next time!
Here’s an example of our Christmas Party that we shared on Facebook back in December: